Put your patient education online.

That is the only fork. Everything after this is the same for both.

1. Go to squarespace.com and start the free trial. No card needed for 14 days.
2. Pick a template. Any clean one works. The design is already done for you, so you cannot make it look bad.
3. Choose the Personal plan, 16 dollars a month. It includes unlimited pages and your own domain. That is all you need.

You now have a site. The content goes in next.

This is the part you are good at. You write it, or you draft it with AI and correct it, because your name is on it.

Make a page for each of these, starting with what patients ask about most:

• The questions your front desk answers all day, in one FAQ
• Your most common conditions, one page each, in plain language
• Prep and after-visit instructions
• When to call the office, and when to go in. The red-flag page.
• How your practice works. For membership practices, what is included.

To draft fast, paste this into Claude or any chatbot, then add your topic:

Write a patient handout on [TOPIC] for a general adult audience at a 7th-grade reading level.
- Plain language. Explain any medical term in one line.
- Mark any dose, frequency, age cutoff, screening interval, or lab value with [CHECK] so I can verify it.
- Mark any "when to seek care" guidance with [CHECK].
- Do not use "always," "never," or "completely safe."
- End with the red-flag / when-to-call section as its own labeled block.

Then check before you publish. One rule: never publish what you did not check. The errors are almost always in the numbers, the when-to-seek-care lines, the drug names, and anything tied to a guideline that changed. The plain-language explanation is usually fine. So you are checking five things, not re-reading the whole page.

Here is the one thing the tool will not do for you. Squarespace makes any page look professional, and Claude helps you write it, but neither one decides how the library is arranged so a patient can find the eczema page in two taps. That is the part to get right.

Use this structure. Add Patient Resources to your top menu, and arrange the pages under it in this order:

The order is deliberate. Lead with the FAQ, because it answers the most common questions first. Keep the when-to-call page easy to spot, because it is the one that matters most. Each condition is its own page, so you can link a patient straight to it.

Connect your domain. In Squarespace settings, use the domain included with your plan, or connect one you already own. Now your content lives at your address, not someone else's.

This is how a patient gets there from a card in your office.

1. Open any free QR code generator. Search "free QR code generator." They all work the same.
2. Paste the link to your Patient Resources page.
3. Download the code and put it where patients are: appointment cards, the front desk, after-visit summaries.

A patient scans it and lands on your page. Nothing printed goes out of date, because the card points at content you can edit any time.

Skip this if you just want the library. Add it when you want patients to hear from you when something new goes up.

1. Add a newsletter signup to your site. In Squarespace, drop a newsletter block in the footer so it shows on every page. Patients who sign up are added to your list automatically.
2. Keep one part of the site as a blog, not pages. Call it Health Updates. Your library stays as the pages from Step 4. The blog is only for announcements.
3. When you post a Health Update, turn it into an email. Squarespace pulls the post straight into a campaign, and you send it to your list in a couple of clicks. There is no fully automatic "new page, send email" button, so this is the one-click manual version.